
Facebook Adds New ‘Cares’ Reaction So Its Users Can Express What Its Board Members Have Never Felt

Over centuries the world has developed an enormous amount of sophisticated languages only mature to a point in time where all of our feeling on any given subject must be fully expressed my one of six emoticons. Very 1984 of us.
Facebook’s first and most recognizable reaction was the ‘like’ or a thumbs up, allowing people to show support of a post or activity of another Facebook user. This seems like a reasonable system for those in power at Facebook to have implemented because it is surely the extent of emotion they feel at any given moment. Whether you believe Mark Zuckerberg is a robot or not there is no denying he tends to emote in a rather simple way.
Eventually, Facebook’s users got new reactions. You were now aloud to express nuanced emotions like happiness, anger, and sadness. Yet it seemed something still seemed to elude Facebook’s board members, compassion.
That was until May first when Facebook launched its newest reaction option, the ‘cares’ emoticon. To quote Zuckerberg directly,
“Yeah I don’t know why people feel the need to show compassion but I guess we’ll throw it up as an option. We’re going to share your personal information with whomever we wish anyhow.”
It’s good to know Facebook cares.
-A Well-Mannered Grump
By: Joe McNaney